Project Plan - Word
Editable DOCX for updating tasks, owners, due dates, blockers, and status.
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Still Becoming Project Files
Download or open the current launch documents from the browser. These are working documents and will be refreshed as the launch plan changes.
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Project Plan - PDF
Printable PDF copy of the current 3-week execution plan.
UAT Script Packet - Word
Editable DOCX with user acceptance testing scripts and pass/fail fields.
UAT Script Packet - PDF
Printable PDF copy of the UAT script packet.
Updated Task List - Word
Editable launch task list with current owners, due dates, blockers, and status.
Updated Task List - PDF
Printable launch task list with current owners, due dates, blockers, and status.
Launch Activation Runbook - Word
Editable Kindle-live, website CTA, email, social, and paid-budget activation guide.
Launch Activation Runbook - PDF
Printable launch activation guide for the first days after Amazon listing approval.
Hardcover Extension Plan
KDP hardcover steps, ISBN requirements, GetCovers handoff notes, and 6/14 target plan.
Sunday Return Brief - Word
Concise return-online brief with completed work, John gates, and Sunday agenda.
Sunday Return Brief - PDF
Printable PDF copy of the Sunday return-online brief.
Analytics Event Taxonomy - Word
Vendor-neutral conversion event plan for launch tracking and UAT validation.
Analytics Event Taxonomy - PDF
Printable PDF copy of the analytics event taxonomy.
iOS App Store Packet - Word
Draft App Store metadata, TestFlight plan, screenshot storyboard, and review gates.
iOS App Store Packet - PDF
Printable PDF copy of the iOS App Store and TestFlight packet.
Vendor Decision Scorecards - Word
Editable scorecards for cover draft review and editor quote comparison.
Vendor Decision Scorecards - PDF
Printable PDF copy of the cover and editor decision scorecards.
Complete ZIP Package
All current launch handoff and project-control files in one folder.